Writing Service-Executive Summary
The ability to present one’s findings from an evaluation or research study in a concise and persuasive manner is a requirement for any successful manager.
In M3: Assignment 2, you evaluated the buying process of an online consumer product or service from the marketer’s point of view using the five stages of the buying decision process.
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Using your research findings from M3: Assignment 2, create an executive summary PowerPoint presentation. Cover the following:
Include a statement of the problem or the topic of M3: Assignment 2.
Concisely evaluate the findings from your research.
Recapitulate any main conclusions or recommendations.