Writing Service-Executive Summary

Writing Service-Executive Summary

The ability to present one’s findings from an evaluation or research  study in a concise and persuasive manner is a requirement for any  successful manager.

In M3: Assignment 2, you evaluated the buying  process of an online consumer product or service from the marketer’s  point of view using the five stages of the buying decision process.

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Using your research findings from M3: Assignment 2, create an executive summary PowerPoint presentation. Cover the following:

Include a statement of the problem or the topic of M3: Assignment 2.

Concisely evaluate the findings from your research.

Recapitulate any main conclusions or recommendations.

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