Thesis Papers: Analyze the impact of current trends on marketing budgets of the business unit

Thesis Papers: Analyze the impact of current trends on marketing budgets of the business unit

The Marketing Budget

Once promotional strategies have been determined, the costs of these initiatives must be moved into the budget. In some cases, a strategy will prove to be too costly and will need to be reconsidered.

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In 2–3 pages of your marketing plan:

· Hypothesize categories of costs/expenses that would have to be reflected in the budget for each of the three promotional strategies you suggested in Section 3 (for example, printing, mailing, consulting and advertising costs, market research, publicity, sales efforts, etc.) Include both in-house and external expenses. Note: You are not expected to attach dollar amounts.

· Analyze the impact of current trends on marketing budgets of the business unit on which you are focused.

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