Term Paper-Marketing Plans and Customer Satisfaction

Term Paper-Marketing Plans and Customer Satisfaction

Marketing Plans and Customer Satisfaction

Corona beer is the number one imported beer into the United States,  and has developed into a global brand (General Distributors, Inc.,  n.d.). Corona created its competitive advantage through an innovative  marketing strategy.

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Like Corona beer, identify a recent example of a firm that was cited  as having a competitive advantage due to its innovative marketing plan.  Respond to the following:

Discuss implementation activities that positively impacted customer satisfaction.

Describe three advantages and three disadvantages of standardizing the marketing mix worldwide.

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