Television

Television

Choose a television program. This can be a network program or a locally produced program. (Choose wisely and be prepared to change your choice if you are unable to find enough material to complete this assignment.) Research all the ways in which the show is being promoted.

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This may include online, on television, in print, billboards, radio commercials, contests, talk shows, etc. Write a one-page summary of your findings, including links and sources that would enable anyone reading your summary to view what you have found. Also include in your summary an analysis of the promotional campaign. What were the strategic goals? What tools were employed? Did it use any form of cross-promotion? What, if any, legal or ethical questions might be raised?

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