Southwest Airlines and Koch Industries are both known for their distinctive organizational cultures, and both have been highly successful and profitable companies.

Southwest Airlines and Koch Industries are both known for their distinctive organizational cultures, and both have been highly successful and profitable companies.

Southwest Airlines and Koch Industries are both known for their distinctive organizational cultures, and both have been highly successful and profitable companies. Southwest Airlines is known as a “fun” place to work, where socialization and humor in the workplace are strongly encouraged. Koch Industries, on the other hand, has a culture defined by the principles of “market-based management,” where performance and revenue growth is emphasized.

Do some background reading on the cultures behind Southwest Airlines and Koch Industries. Here are some articles and video to get you started on your research that will give you some background about the cultures at these two organizations: Professional Custom Writing Services from the Experts!

Klein, D. (2011). Creating cultures that lead to success: Lincoln Electric, Southwest Airlines, and SAS Institute. Organizational Dynamics 41(1), 35-39 [Available in Science Direct. Note: you only have to read the middle portion of the article concerning Southwest Airlines and not the whole article]

Bird, A. (Mar. 13, 2011). Southwest: Corporate culture combines work, play. The Post and Courier. [ProQuest]

Whatley, H. (2013). Principles and dimensions of market-based management. Independent Journal of Management & Production, 4(1), 126-135. [ProQuest]

Dissecting the Kochtopus. (Jun. 7, 2014). The Economist, 411, 76. [ProQuest]

WorkatWorkTV. (2010, February 16). Successful organizational cultures [Video file]. Retrieved from https://www.youtube.com/watch?v=wSZ3IPDmqCg

Case Assignment

Prepare a 4- to 5-page (not including title page and references) critique per the following format:

Title Page. Be sure to include the relevant information (e.g., Name, Class, Professor, Assignment, Date) on this title page.

Introduction. Discuss the topic of the paper and how you will approach it. It is best to write this section after you have written the rest of the paper.

The Culture of Southwest Airlines. Describe the key elements of the culture of Southwest Airlines and explain why these cultural elements are essential to Southwest Airlines’ success. Be sure to apply the background material.

The Culture of Koch Industries. Describe the key elements of the culture of Koch Industries and explain why these cultural elements are essential to Koch Industries’ success. Be sure to apply the background material.

Koch Industries Should Not Purchase Southwest Airlines. Make an argument that Koch Industries should not purchase Southwest Airlines. Discuss the specific differences between the cultures of Southwest Airlines and Koch Industries in support of this position. Be sure to use the background material to support your argument.

Conclusion. Discuss the key points in your analysis that demonstrate the importance of understanding that organizational cultures are not easily changed and why culture should be a primary consideration when organizations contemplate merger.

Reference List: List all references that you have cited in the paper using APA or other standard formatting. References include materials from the required background readings as well as any outside Internet or library sources you used in researching and writing your paper.

Upload your assignment to the Case 4 Dropbox. Be sure to review your TurnItIn Originality report. If the score is over 20%, you may not be writing in your own words and you will need to contact your professor and arrange to revise and resubmit your assignment.

Assignment Expectations

The Case papers in this course will be evaluated using the criteria as stated in the Case rubric. The following is a review of the rubric criteria:

  • Assignment Requirements:Does the paper directly address all aspects of the assignment? Have the assignment instructions been followed closely?
  • Critical Thinking:Does the paper demonstrate a college level of analysis, in which information derived from multiple sources has been critically evaluated and synthesized in the formulation of a logical set of conclusions? Does the paper demonstrate that the student has read, understood, and can apply the background materials for the module?
  • Writing and Assignment Organization:Is the essay logical, well organized and well written? Are the grammar, spelling, and vocabulary appropriate for college-level work? Are section headings included? Are paraphrasing and synthesis of concepts the primary means of responding, or is justification/support instead conveyed through excessive use of direct quotations?
  • Use of Sources and Mechanics:Does the paper demonstrate that the student has read, understood, and can apply the background materials for the module? If required, has the student demonstrated effective research, as evidenced by student’s use of relevant and quality sources? Does the student demonstrate understanding of a consistent (e.g., APA) style of referencing, by inclusion of proper citations (for paraphrased text and direct quotations) as appropriate? Are appropriate sources from the background material included? Have all sources cited in the paper been included on the References page?
  • Timeliness:Has the assignment been submitted to the Dropbox on or before the module’s due date?

 

There is a youtube video that should be watched as part of the assignment.  You can find the name of the channel in these instructions.

 

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