Select a particular country that may have potential for the Australian firm (operating in a particular industry) to expand into, and provide a detailed assessment of its attractiveness for expansion purposes.

For this assignment, you are required to:

  1. a) Select a particular country that may have potential for the Australian firm (operating in a particular industry) to expand into, and provide a detailed assessment of its attractiveness for expansion purposes.

Please clearly describe the following:

  1. i) Specific country/marketidentified along with its justification.
  2. ii) Specific industryidentified along with its justification.

iii) Specific organisation identified along with its justification.

  1. iv) Specific product or serviceidentified along with its justification.
  2. b) Conduct a detailed examination of the country’s politicaleconomic, legaland cultural factors, and how these may create business opportunities or challenges for the example Australian firm.
  3. c) While market potential for selling products or services in the country is an important consideration, other aspects such as opportunities for conducting manufacturing, R&D, global marketing, capital financing, logistics and distribution etc. are also equally important. Examine one of these factors in detail as a part of your assessment to determine the overall attractiveness of the chosen market.
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  4. d) Assess various alternatives and choose the most appropriate international strategy for the example Australian firm (e.g. global standardisation, transnational, international, localisation etc.).
  5. e) Assess various alternatives and choose the most appropriate entry mode for the example Australian firm (e.g. exporting, turnkey projects, licensing, franchising, joint venture, wholly owned subsidiary etc.).

 

Ensure you include the following in your assignment:

  • A brief description of the country and why it has been selected.
  • A brief overview of the industry and why it has been chosen.
  • A brief overview of the example organisation and why it has been chosen.
  • A brief overview of the product or service taken as an example along with its justification.
  • A detailed analysis of the political system of the chosen country and its implications for the business (in terms of opportunities and challenges).
  • A detailed analysis of the economic system of the chosen country and its implications for the business (in terms of opportunities and challenges).
  • A detailed analysis of the legal system of the chosen country and its implications for the business (in terms of opportunities and challenges).
  • A detailed analysis of the cultural characteristics of the chosen country and their implications for the business (in terms of opportunities and challenges).
  • A detailed assessment of opportunities and challenges that an organisation may have to face in one of the following areas:

o      manufacturing

o      R&D

o      global marketing

o      capital financing

o      logistics

o      distribution.

  • An overall assessment of the country’s attractiveness.
  • Discussion on which of the four international strategies will be the most appropriate and why (e.g. global standardisation, transnational, international, localisation etc.).
  • Discussion of which of the six entry modes will be the most appropriate and why (e.g. exporting, turnkey projects, licensing, franchising, joint venture, wholly owned subsidiary etc.).
  • Overall recommendations and conclusions.

 

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